The anti-preneur manifesto

I don’t want to be a designer, a marketer, an illustrator, a brander, a social media consultant, a multi-platform guru, an interface wizard, a writer of copy, a technological assistant, an applicator, an aesthetic king, a notable user, a profit-maximizer, a bottom-line analyzer, a meme generator, a hit tracker, a re-poster, a sponsored blogger, a starred commentator, an online retailer, a viral relayer, a handle, a font or a page. I don’t want to be linked in, tuned in, ‘liked’, incorporated, listed or programmed. 
I don’t want to be a brand, a representative, an ambassador, a bestseller or a chart-topper. I don’t want to be a human resource or part of your human capital.

“Our goal is to get their attention, and to ultimately save lives, and the way to do that was to come up with a campaign that spoke to them and generated conversation,” Alberta Transportation’s Donna Babchishin told the CBC of her campaign’s 25- to 34-year-old male target audience. She has a point. A little naughty double-entendre goes a long way with the bros. More at Osocio
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“Our goal is to get their attention, and to ultimately save lives, and the way to do that was to come up with a campaign that spoke to them and generated conversation,” Alberta Transportation’s Donna Babchishin told the CBC of her campaign’s 25- to 34-year-old male target audience. She has a point. A little naughty double-entendre goes a long way with the bros.

More at Osocio